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Branding | São Roque Restaurant

Brands, Case Study

Client: Restaurant São Roque
Branding, Logo, Menu, Stationery

  The visual identity plays with the deconstruction of the type and the punctuation on the word "são" (saint) as a reference to a halo. The result is an elegant and distinctive identity with a touch of playfulness.  


The visual identity plays with the deconstruction of the type and the punctuation on the word "são" (saint) as a reference to a halo. The result is an elegant and distinctive identity with a touch of playfulness.
 

  The connections between words also makes presence in the menu titles.  


The connections between words also makes presence in the menu titles.
 

  This allowed a fluid communication of the brand itself through all stages of the clients experience.  


This allowed a fluid communication of the brand itself through all stages of the clients experience.
 

  The menu titles were a series of puns with food, Creating the playful mood of the typography.


The menu titles were a series of puns with food, Creating the playful mood of the typography.


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